If you want your company to survive and thrive in the year 2022 and beyond, then you need to get with the times and put your company online. In addition to creating a flashy website, you also need to develop a smart mobile app that will help your customers make smarter buying decisions and help you to get ahead of the competition.
Here at Winstar Technologies, we know how important evolving tech can be to a growing business, so we have some tips for projects you can start and how to see success.
Why You Need a Mobile App
These days, the only way to truly grab the attention of your customers is to get your website in front of their faces wherever they may be. To do so, you will need to create a mobile app. Studies show that consumers check their phones at least 96 times per day. They are often just searching the internet looking for something to do. Your website could be what grabs their attention.
Your mobile website can advertise your products, provide the option for customers to make online purchases, and it can be a great place to put your positive customer reviews. Many times, all it takes is one positive review for a customer to pick you over the competition. So you need to show that your business is worth their attention.
Learn to Facilitate Communication and Collaboration with Scrum
Now that you know why you need a mobile app, it is time to get started. For your project to be a success, it is essential that your team is on the same page and that you are all working towards a common goal.
One way to do that is to use scrum, which is a framework for project management that allows you to develop software with smart organization and effective coaching.
If you are unfamiliar with scrum and its components for success, then it is a wise idea to get further education before you start building your new app. For the best course for advanced scrum master training, consider getting an online degree. You will be able to learn and still manage your company and family responsibilities.
A class in scrum will teach you about helpful coaching strategies, how to set and meet metrics, and tips to mitigate dependencies, among other important lessons. In the end, you can take a comprehensive assessment to evaluate your skills.
Find the Right Developers for the Mobile App
While you may be able to do a lot of the work in-house, some concepts and technology may be a bit advanced, and you may need to bring in professional web developers to assist. When finding qualified web developers, you can start by searching on job sites including Indeed, AngelList, and Google for Jobs. Read through several resumes and look for the skills that your project requires.
Once you have a shortlist, you should invite potential developers for interviews. At that time, ask them if they have worked on a project similar to this before. If they have, how did it go? You can also ask if they have additional skills that may bring your project to the next level. Finally, ask if they have a portfolio of previous apps that you might use for inspiration.
Testing Is Key
There is no better feeling than adding the finishing touches to your app. Once the main programming is done, there is still some work to do in the form of testing. It is essential that you work out all of the kinks before you send this out to the public. This is because if there are any issues after launch then it will be bad news for your organization.
Testing requires several steps. First, you will want to put the app through rigorous in-house testing by trying every possible scenario and end result that a customer should expect. Once you work out those kinks, then you should bring in a small group of outsiders to test the app for a few days as they go about their regular routine. They should write down every issue they encounter and then report back.
There are numerous metrics that you will want to look out for, including:
- The speed of the application.
- If all images show up correctly.
- If testers are able to make a successful purchase.
- If testers can navigate the app with ease.
- How much battery consumption the app uses.
That is just a limited list. Think about anything else your customers might expect and make sure that your app will deliver.
As you can see, there are many steps to creating a successful mobile app. But if you follow these tips then you will be on the right track. Just remember that creating an app requires detailed planning, good developers, and the ability to facilitate communication and collaboration. If you would like to know more about the services offered by Winstar Technologies, then contact us at info@winstartechnologies.com.
